Prada recently opened a luxurious new store in the heart of the ski resort of Courchevel.

Located close to the bottom of the slopes, the new two-storey boutique rivals Louis Vuitton’s recent pop-up store in the area.

It has a warm and cosy interior, complete with makeshift fireplaces and fluffy fur rugs, as well as luxurious fur window displays.

Customers can shop the label’s winter collections, including thick padded coats and winter-warming accessories.

Those looking for signature pieces will appreciate the classic collection of small leather goods in a variety of colourways.

With two entrances, the store also has a special area reserved for VIP clients, where women’s ready-to-wear pieces can be found alongside special fur items.